Keep your mission statement short and sweet. Will this opportunity help you fulfill your mission? If not, then it should be a pass. Getting clear on your mission gives you a benchmark to assess opportunities and ideas against. What do you do, who do you do it for, and why? A mission statement explains why your business exists and its core purpose. Many businesses have a purpose statement or a mission statement. Let’s take a deeper dive into each one and how it can help you in your solopreneur business. Each element will help you see the big picture. How to see the big pictureĪs we saw in the altitude metaphor above, the big picture has several elements. The big picture is what ultimately drives growth and business success. When the going gets tough (and it will get tough), the big picture will help you keep moving forward. The big picture is the foundation of a successful business. It helps you to figure out (and later remember) why you do what you do and what you should focus on at any given time. The big picture is all about perspective and mindset. 30,000 feet – 1-to 2-year goals and objectives.20,000 feet – areas of responsibility: in your solopreneur business, this would be all the different hats you wear, like CEO, CFO, marketing, product development, etc.10,000 feet – projects: all the balls you have in the air at any given time.0 feet – the runway: this is the day to day, where you are focused on your calendar and next actions.In Getting Things Done, David Allen uses an altitude metaphor to describe what he calls “horizons of focus.” It’s a good way to understand the concept because the metaphor gives you a framework for how to see the big picture in your business. It’s not any individual product or service. I think it’s easier to get an understanding of what the big picture is by looking at what it is not. But that isn’t very helpful for solopreneurs. Most of the articles focus on large organizations and how important it is to share the big picture with your team. I did a Google search on “what is the big picture in business” and, while it returned a lot of articles, there wasn’t a definitive answer. What is meant by the big picture in business? For more information, see my full disclaimer here. This post contains affiliate links, which means I receive a small commission if you make a purchase using this link.
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